Multilink solutions will be developed on many levels, motivated by different applications and use cases. The MARCH project has a goal of developing a modular technical architecture that supports and enables such scenarios. In this deliverable we study N-play business models including preliminary qualitative analysis of some selected scenarios. The scenarios have been selected from the set of scenarios presented in Deliverable D2.2. The qualitative analysis has taken a set of architectural elements from work package 4 as starting point, and the results will be given as input to work package 5 and the specification of a modular architecture. We see that the different business models are motivated by and driven by different factors like new actors in the market, network bandwidth aggregation, applications or type of customer. We have seen that many actors will be involved in the value chain of a complete multilink service, and that there is a clear potential for positive business. However, we also see many risks in the business potential for certain actors. It is not obvious whether it is new actors, networks providers or content owners that will see the most positive cash flow. In the next Deliverable D3.3, we plan to answer these uncertainties more thoroughly through an extensive quantitative analysis and risk assessment.

Audun Fosselie Hansen (editor), Simula Innovation Lisa Henden Groth, Telenor Markku Lähteenoja, Telenor Sara Lozano Pérez, INDRA Jaime Orozco Galvin, INDRA Antonio Sánchez Mena, MATCHMIND Antonio Camas, Telecom Castilla La Mancha (TCLM) Wenceslao Sánchez, Telecom Castilla La Mancha (TCLM)